Claire Keys Pytlik (pit-lik) is an editorial director, agency creative and forever writer, lending her expertise in brand voice, content strategy and design thinking to develop meaningful work that moves people—emotionally, behaviorally and otherwise.
Keys Pytlik cut her teeth in advertising as a copywriter at BBDO's Cincinnati office. As all good comings-of-age go, she later headed for New York, where she worked at BBDO; a boutique digital shop called CRI; and later fashion house Michael Kors. In between, she has consulted on content strategy and voice development for various brands. She's also published features on style, fashion and the arts for various magazines and created contemporary poetry installations for exhibition.
Today, Keys Pytlik is Associate Editorial Director at VSA Partners (of Chicago, NY and Detroit) as well as Editorial Director and Board Chair(wo)man for AIGA's Chicago chapter.
Outside the office, she's cooking, designing stationery in small batches and traveling—camera always strapped across chest.