Honing the voice for the king of everyday American glamour.

Michael Kors: the pioneer of American luxury sportswear. The Project Runway judge everyone misses. The king of funny, the emperor of easy-chic, and a champion for women everywhere.

Kors has managed to lasso global brand allegiance in a way that other fashion house haven't—being both hyper-relevant and accessible, but also one of the bona fide greats. From editorial to catalog, e-commerce to runway, crafting the 360 voice of Kors was a study in contrasts and consistency: someone authoritative yet humorous, sophisticated yet casual—and always spoken from behind black sunglasses.