Cargill is America's largest privately held company and the global leader in nourishing people, working to achieve food security by 2050 as the world's population rises to 9 billion. The company started back in 1865 as a small grain trade in the tiny town of Conover, Iowa, founded on the idea that commodities could reach people in more efficient, affordable ways.
In 2015, the company celebrated 150 years of helping people organizations thrive. To commemorate the milestone, we crafted 150 stories of success spanning eras, industries, markets and geographies—programmatic content that reflected the DNA of the organization and served as the nexus for a year-long, worldwide campaign. Beyond producing the stories collection, the project involved brand identity and expression, content strategy, editorial guidelines, digital site development, print advertising, video and book production.