PREFERRED RETURN

Look around the financial services industry and, quickly, you’ll notice that most players look the same—and talk the same. When Preferred Return broke away from its parent company, they wanted to do things differently, starting with the brand experience. Crafting a fresh, down-to-earth character and approachable voice, I brought Preferred Return’s story to life online and beyond—bringing clarity to complex topics like M&As, IPOs and 409As, and helping potential clients see themselves in the disruptive, decidedly modern brand.