CHOSEN

The story of a diamond is a romance in every sense—the story of being chosen. And it's not unlike the experience of a couple, evolving from first glance to final "I do." When Jared Galleria decided to develop its first-ever in-house brand of loose diamonds, they came to us for a name, narrative and complete content strategy—from brand book to website. Enter Chosen. We parallel-pathed the journey of the consumer and the journey of the product, developing a powerful narrative to steer the brand experience. It resonated with consumers, sparking new brand allegiance, drawing record sales and spurring a larger product roll-out nationwide.