When you’re a 5-star, nationally renowned library with a devoted customer base of 800,000, why rebrand? For Cincinnati & Hamilton County Public Library, it was about realizing the greater potential for what a library can be—a place for learning, yes, but also self-discovery, self-reinvention, community support and critical services. We helped the institution reimagine its brand for the first time in two decades, crafting a voice and expression that’s inclusive, unexpected and anything but quiet.

Brand Voice, Brand Narrative, Naming, Copywriting
(internal strategy, website, social, email, in-store)