JARED GALLERIA

The story of a diamond is a romance in every sense—the story of being chosen. And it's not unlike the experience of a couple, evolving from first glance to final "I do." Enter Chosen, Jared Galleria’s first-ever in-house brand of loose, bespoke diamonds. We named the new-to-the-world brand and brought this love story to life across digital and retail.

Naming, Brand Narrative, Copywriting
(packaging, website, social media, in-store)