ONE / OF

In the fashion world, inspiration often looks back, but not so for the materials. When Patricia Voto—formerly of Joseph Altazurra, Brock Collection, Rosie Assoulin and Gabriela Hearst—founded her demi-bespoke RTW brand, she focused on reclaiming found fabrics from shuttered fashion houses and old-world mills, truly honoring what’s come before us. The result was ONE / OF, a new brand coveted for its sense of rarity, intention and individualized luxury.

Brand voice, copywriting, naming (website, email, products, lookbooks)