LPK

Founded in 1983, LPK has long stood as the consultancy of choice for iconic and ambitious brands. While I partnered with clients like Clorox and Delta Faucet as a Verbal Creative Director there, a majority of my work focused on the agency itself, owning the voice to shape the editorial strategy, sales materials and content across channels, driving brand notoriety and business growth.

Brand Voice, Editorial Strategy, Copywriting, Naming, Thought Leadership, Creative Direction (website, collateral, social, print)